GPC, a subsidiary of Ynna Holding specializing in paper and cardboard packaging, mobilized an investment of 115 million dirhams for the extension of its industrial unit in Agadir.
Spread over an area of 3,000 m2, this extension should enable GPC to create some 40 direct jobs and increase its production capacity by 30%, and better meet the needs of the region, whose commercial potential continues to grow.
Mounir El Bari, Managing Director of GPC, delivers the goals that the Ynna Holding subsidiary is pursuing as part of its regional development strategy, and details GPC’s ambitions in terms of African leadership in a particularly tough competitive context, where several global players are jostling to grab market share.
It should be noted that GPC has been, for several years, on a most ambitious investment plan which aims to establish its national roots through the development of various industrial units, each specializing in an industrial component.
You invest 115 million DH to increase the production capacity of your unit in Agadir. What are you aiming for?
The investment launched by GPC in Agadir concerns the extension of its existing unit by installing a fully automated rotary die-cutting machine which can print in 6-colour flexography (high graphic), with a automatic handling circuit. This is state-of-the-art, high-tech equipment.
This investment will increase the production capacity of GPC Agadir by some 30%. The investment of 115 MDH aims to better serve the two key sectors of the region: agriculture and fishing; Green Morocco Plan and Halieutis.
This investment is part of the Souss-Massa-Draa Region PAI and following the agreement signed before King Mohammed VI in January 2018.
Will the commercial potential of the region allow you to absorb your expenses quickly?
The region is developing very slowly, especially after bad citrus export campaigns. Through this investment, GPC wants to better serve its tomato, citrus and greengrocer customers and is positioning itself as a key player in developing the agricultural sector in southern Morocco.
You also mobilized, in 2017, a large investment in Kenitra of 800 million DH. What are GPC’s ambitions at the national level?
Indeed, in 2017, we launched two major investments in the Gharb region: 300 MDH for a corrugated paper and packaging factory with a capacity of 80,000 tons; 500 MDH for a corrugated cardboard unit dedicated to equipment manufacturers and agriculture, with a capacity of 60,000 tonnes.
The objective of this investment is to position GPC as a support for the development of the automotive sector in Morocco.
At the national level, GPC is present and will be present in all Moroccan regions where there are industrial or agricultural activities. GPC aims to invest very soon in other Moroccan regions to support the growth of the Moroccan economy.
What about the international market? What does it represent in your activities?
Today, GPC aims to become an African leader in paper/cardboard packaging. For this reason, GPC ensures a permanent presence in Africa: prospecting, visits, participation in exhibitions and fairs, etc. Currently, GPC already has a client portfolio in French-speaking West Africa but also in some English-speaking countries such as than Ghana.
Export turnover is constantly increasing and now represents some 3% of overall turnover.
Competition is tough in the cardboard packaging industry. What developments do you foresee for the sector in the medium and long term?
GPC is in direct competition with several multinationals and spares no investment or organizational effort to remain a national reference player in paper/cardboard packaging.
For these reasons, GPC will soon launch other investments on national soil and why not in Africa!
In terms of organization and in order to remain at the international level, GPC is certified: BRC (British Retail Consortium), FSC (Forest Stewardship Council), in addition to ISO 9001, 14001, 45001, 50111 and CGEM CSR Label certifications.
Source (La Vie Éco)