Preheat the oven to 400F/200C and line a baking sheet with a silicone baking mat or parchment.
Flatten out the sheet of puff pastry on a lightly floured surface.
Spread a thin layer of fig preserves over the top of the pastry, leaving just a small edge without any on.
Sprinkle over a layer of grated cheese, covering evenly.
Roll two opposite edges into the middle - don't roll too tightly, just as it naturally rolls. Use a little water to gently help the two 'rolls' stick by brushing along the join. You might want to chill the roll before slicing to make it easier.
Using a serrated or large, sharp knife, cut the rolled up pastry into slices then carefully transfer to the lined baking sheet.
Bake until the pastry is crisp and golden, about 15 minutes. Nudge in any coils that have opened up too much. Leave to cool a few minutes so that the cheese can firm up before transferring to a cooling rack.
Video
Notes
I have made these with both a sharp cheddar and gruyere along with the fig preserves and they pair well, but you can try different cheeses, as well as different jams/preserves.